Bobby Kim on Building Commerce with Community

In episode three of BoF’s new podcast series Drive, delivered by DHL, the man who spearheaded the community-commerce model in 2003 with his early streetwear sensation, The Hundreds, discusses why not focusing on money was key to his success and why the essence of branding is saying “no”. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail [email protected]. For all sponsorship enquiries, please e-mail [email protected].