S2 | Ep 13 | How To Win With Customer Centricity with Neil Hoyne, Chief Measurement Strategist at Google

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:What customer-centricity really meansThe shift from product-oriented strategies to a customer-centric strategyHow to be truly customer-centric How to identify your best customersHow to acquire, develop & retain customersHow to build relationships with your customersThe biggest mistakes organizations make that prevent them from being truly customer-centricWhy is so much data collected by companies but unused The role of personalisation and experimentation How the pandemic has changed things in regards to customer valuationsWhat drove him to write his book