S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes: The process of building the CA function from scratchWhy this was on the business agenda and its purposeSpecific disciplines that have been merged together and how this was decidedWhat this means in reality, in terms of what it allowed Alyssa to createThe benefits and challenges of building the CA function Details regarding the team at Popular Bank e.g. sizeBenefits of coupling Data & Analytics with research How the element of cultural change was managed/addressed amongst the new function build How all of this tied back to the Data/Insights strategy as-well as the Business strategy