S2 | Ep 5 | The Importance of Personal Brand for Data Leaders with Dylan Jones, Founder of myDataBrand.com

In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:People get excited about insights from people, not company updates Why you should aim to make other people look like a rockstar Why you should give all of your knowledge away Why individuals need to be the face of the brand The importance of marketing the effectiveness of what you doThe role brand plays in rejecting the notion that data is a cost centre Data Leaders don’t promote themselves enough to be successful Why a D&A capability should operate like a data consultancy The role that brand plays in cultural change & transformation A tangible framework to useWhy creating a brand means you don’t need to “sell”Brand = Resonate, Reach and ReactionThe importance of identifying your zone of genius Why you should focus on the 6 P’sThe benefits of creating a personal brand Why a personal brand gives you a security blanket Why transparency is a major differentiator