S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy

In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes; The reason the Data Literacy Academy exists What the business is, who it’s for and who it’s not for How they’ve raised over half a million in funding to grow the organisation Why Data is a “taught fear” in business Why everyone doesn’t need to be a Data Scientist The importance of finding a champion in the C-SuiteThe importance of understanding what level of literacy each individual requires The three types of literacy profiles within an organisationWhy most organisations fail to realise that literacy is a Change Management initiativeThe spectrum of understanding of the data literacy problem Why organisations that treat data as a transformational change tend to do better Why the remit of a CDO goes beyond just data The importance of mapping the strengths of your stakeholder relationships Why the starting point for a Data Leader should be to ensure that people understand the value of dataYou can’t avoid data but you can certainly avoid engaging with it Why teaching hard skills is only relevant at a certain level of maturity Why data people need to improve their business literacy Why being more business literate will help data people to progress in their career The importance of saying “no”, without saying “no” and knowing what to say “no” toWhy there are only two gaps; knowledge and communicationWhy every Data Leader needs to be a Salesperson The importance of having a PR/Communication strategy