S3 | Ep 25 | The Power of Social Intelligence with Danny Gardner, Social Intelligence Lead at Haleon

In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;A fascinating career journeyWhy 80% of the data from social media is just noise Why there’s information that is good to know and then there’s information that’s actionable.  The typical use cases you see for social intelligenceWhat social measurements are valuableThe differences in Social Intelligence between B2B and B2CThe use case that he is the proudest of What you need to build a social intelligence capability The importance of community building The challenges that organisations face that prevent them from taking advantage of social intelligenceWhy more businesses aren’t actively working in the social intelligence realm The tools to use for Social Intelligence Initiatives How to execute a social intelligence strategy How different social media platforms provide different opportunities/challenges The challenges of tying it to the bottom lineHow the ROI has been up to 350%Why ROI doesn’t have to be positive or measurable How to use social intelligence to understand your competitors betterWhy social intelligence can protect your brand image/reputation