S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike

In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;How being better at writing has been a huge benefit throughout her career The 6 things that she owns as Chief Data Steward How to activate organisations to treat data as an assetWhy data is truly a team sport between business, data and tech The importance of knowledge management and change management Managing data within different teams at different levels of maturity The importance of user acceptance Why identifying the art of the possible causes disruption Why we often overinvest in new tools while not being mature enough to benefit from themWhy it should be behaviours first and technologies second Why most technology becomes expensive shelfware and how to avoid thatWhy D&A approaches the problem of change like it’s a brand new problem, when it’s not Why inter-disciplinary thinking is critical for combatting change Why driving change for D&A is like a merger and acquisition of two big giants The healthy balance between carrot and stickWhy executive sponsorship is absolutely critical to success Why you have to be very intentional about educating Aligning data initiatives to business objectives Why top-down stewardship is more effective than bottom-up The role of the operating model and how team structure can be critical The relationship between knowledge management and adoptionWhy branding is super important to make it D&A interesting, exciting and accessible Her hilarious story related to Justin Timberlake 👀Thanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.