S4 | Ep 2 | From Data to Insight....So What? with Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group

In Episode 2, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group, where they discuss the 'so what' about Data, Analytics and Insight, which includes;Why having a non-STEM background has been beneficialWhy having a can-do attitude is critical to be successfulThe importance of having a diversified blend of skills in your D&A team The skills you need to be successful as a modern-day Data Leader The importance of collaboration; why it’s “all we, never me”Why you’ve always got to ask, so what?!Why knowing where you’re going is the key and what is your plan?Why they’ve changed how they present reports and insights; from visualisation to a written 1-pagerThe damage from “data is the new oil”The telltale signs if you’re not aligned with the strategic objectives of the business Striking the balance between tech/tooling and business objectivesThe importance of scalability Dealing with FOMO and Hype; why you don’t have to be first to market Balancing execution and innovation/experimentation The relationship between operating model, skills, adoption and value creation Ways to excite the organisation about Data & Analytics Being technically sound but strategically impactful as a Data LeaderThanks to our sponsor, Dufrain:Dufrain is a market leading, pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.