S4 | Ep 29 | Balancing Commercial Value with Responsible and Ethical Data & AI Products with Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark

In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes;Being driven by the purpose of improving business performanceArticulating the commercial value of what Data & Analytics teams doThe importance of supporting people to be better at what they doWorking for a brand as big and prominent as GymsharkThe importance of being in an environment where company values are visibleCommon pitfalls as to why organisations fail to deliver commercial value with data Focusing on the why and not the how The importance of understanding your vision Why success is largely down to building strong relationshipsWhat good business partnering looks likeThe differences between tactical versus commercial business partnering Being advocated for and championed without having to be in the roomWhy the strategic initiatives often hold the bigger commercial gainsDefining the measure of success before you define the solutionThe rise of Data & AI products and the difference it’s created Balancing the pursuit of commercial value with building responsible and ethical data & AI productsThe risks of neglecting ethical considerations Where accountability lies with humans and artificial intelligenceThe importance of humans in the loopThe relationship between risk and literacy The relationship between authentic leadership and ethics Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.