S4 | Ep 34 | Building a High Performance D&A Culture with Peter Laflin, (CDO) Director of Data & Analytics at Morrisons

In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes;The distinction between a ‘Head of’ and CDO role Why value has become a buzzwordWhy value has to be embodied culturally to be attained Why the role of a D&A team is to help their business sell more Translating technical work into business benefits The mindset shift required to get your D&A team talking in business speakThe relationship between the team you build and the success you’ll have Recruiting to build a cohesive team Why ICs often struggle to cope once promoted into management Why the language of the business has to be spoken internally within the D&A team Why your team always need to know why they’re doing something The importance of having a very clear vision of the direction you're heading Being really clear on the problem you’re trying to solve Why many D&A teams are driven by the wrong things The role of business leadership in defining our D&A direction Why you should focus on the customer and the value will follow Building a business culture into a D&A team The art of explaining very complex topics in very simple languageEmbracing neurodiversity for success Practical tips for creating a truly inclusive environment Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.