S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around data impacts business decision making Getting your business stakeholders to ask the right questions Building new revenue streams be leveraging data that was previously unavailable to harnessHow she created a gamified data exercise to market and educate business stakeholders How that has benefited the data team with their engagements with their business stakeholders Using competition and FOMO to battle cynicism and scepticism Accepting that you’ll never know win over everybody Utilizing traditional marketing techniques to tell the story Why they brought the former receptionist into the team as a data champion Using your success stories to drive positive PR The importance of being visible to your stakeholders to build interest and curiosity Why D&A teams can’t be successful without business stakeholders Guiding your business stakeholders to meet you in the middle Measuring the effectiveness of your marketing efforts The importance of tracking your results beyond the initial use case Agreeing an attributable figure that data can claim for the returns Identifying your biggest champions and squeakiest wheelWhy you should never use “data speak”Advice on how to drive curiosity, interest and buy-in Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.