DP 028: Starting a Movement and Building Momentum with Kait Sheridan

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky

In just three years, the 92Y has generated real, measurable action around an idea. With #GivingTuesday, they have created something more than an "event", they have launched a movement. And that's no easy task. As we head into its third year, Beth talks with Kait Sheridan, Director, Partnerships & Programs for 92Y about the enormous and fast growth of #GivingTuesday and what it takes to create this kind of impact.