DP 050: Using PR to Connect with New Audiences with Debbie Albert

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky

The press release is the dinosaur of the industry. Debbie Albert of Albert Communications says there's no question about it and if people keep referring to press releases, they really don't understand what public relations can do. Its time to talk PR. And Beth asked Debbie to share what's working today from traditional tactics to web and new media.