DP 054: Using Anchor Pages to Create Anticipation

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky

Imagine your favorite segment of a TV show. Whether it's particularly entertaining or informative, it keeps you coming back. Adrienne Frank, Managing Editor of American Magazine at American University, explains how anchor pages give the reader an expectation of what is to come. With 15 different types of anchor pages, they finding ways to enage alumni as readers - and as participants in the content.