#13 How to talk about risks – Alexandra Freeman

People’s perception of risk can vary greatly from person to person, making it challenging for healthcare professionals to communicate benefits and harms of medicines in a balanced fashion. Alexandra Freeman from the Winton Centre for Risk and Evidence Communication discusses how to give patients the information they need to decide what's best for them.Tune in to find out:Why people perceive risks so differentlyWhy medical communicators should strive to inform rather than persuadeHow to commun...