Marketing lessons from AND1

Two new documentaries have cast a fresh light on the history of AND1, which in the late '90s and early 2000s was the hottest basketball brand in the United States. The rise and fall of AND1 was quick and occurred over less than 10 years. So what lessons can marketers learn from AND1? Ian Leslie and Andy Rosenberg took some time to unpack the history of AND1 for the DTC Growth Show, presented by BANKNOTES minted by #PAID.