#171 - Caroline McCarthy: How To Build a Multi-Brand CPG Conglomerate

Starday Foods may produce CPG products, but at heart, it’s an exciting new parent company platform that thrives off of a powerful data engine. After exposing gaps and interest in the F&B market, Starday is stepping up to fill those needs. Co-Founder Caroline McCarthy has lent her impressive background in tech to the endeavor, with acclaimed Michelin-starred chef Lena Kwak at her side as co-founder. Currently, Starday has launched two products and has 3-4 more scheduled to drop this year. In this episode of DTC POD, Caroline broke down Starday’s approach to designing and launching brands, how they raised funding, and why the company’s DTC-driven approach will soon trickle into retail.