#173 - Greg Frontiero: How Noowave Nailed a Bootstrapped CPG Launch

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

The concept for NooWave was brewing in Greg Frontiero’s head for six years before he was inspired to launch his nootropic coffee brand. 100% bootstrapped, Greg has succeeded by going into constant learning mode and learning from DTC founders who are several years ahead of him. The unique beverage isn’t about the coffee itself—it’s about turning those who drink it into the most productive yet calm versions of themselves. In this episode of DTC POD, he maps out his founder journey. Thanks to building in public and his history in sales, Greg has found kept the company profitable from day one.