#174 - Coltyy: 10Million+ on TikTok. How Brands Can Think Like Creators

Colton Macaulay jumped on the TikTok bandwagon in 2018 and has since grown his audience to 10 Million+ fans. Today, he creates content for a number of brand partnerships—but it’s always the act of creating that comes first, and the monetary side second. Getting compensated allows him to do one important thing: create crazier and crazier content. Using his phone for recording and iMovie for editing, Colton is now expanding into YouTube shorts and longer-form content. In this episode of DTC POD, he explains why he got kicked out of creator house, what brands can do to communicate effectively with creators, and the importance of mastering social media algorithms.