#178 - Shaun Brandt, Oddit: Conversion As A Service. Optimize DTC Like A PM
DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Shaun and his partners got the idea for Oddit after investing in a performance marketing agency with many DTC clients. Shaun kept seeing DTC brands invest $20K-$50K / month on paid marketing, but not investing in their actual website. Given Shaun’s background, he knew that ads were only step 1 of the customer journey, and there are multiple steps that need to happen on the brand’s website to get them to convert.