#180 - Rob Fraser, Endur: Socks to Scale. Starting DTC On the Right Foot

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Endur, an athletic-wear brand that makes performance socks, was founded by Rob Fraser (former professional mountain biker) in 2016. Endur is a proud, boot-strapped brand that has grown into $10M brand.