#186 - Sam Madani, Bomani: Building Buzz & Launching Alcohol CPG

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

Categories:

Business

Sam Madani and his cofounders were working high stress jobs as investment bankers in NYC, and after a long work week, they would make espresso-based drinks to get energy for the fun night ahead. They realized a lot of their friends were doing the same thing, and they realized there wasn’t a great coffee-based alcohol drink that was easy to consume and tastes delicious. They decided to create one. Bomani is the better-for-you alcohol-infused cold brew.