#197 - Kevin Wong, Lunar: Breaking into Big Box Retailers With hard Seltzer CPG

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

Kevin Wong is the cofounder of Lunar, an award-winner hard seltzer brand inspired by Asian flavors. But Kevin’s path to becoming the founder of an alcohol brand wasn’t linear. Kevin studied computer science at University of Virginia and went on to work in investment banking at J.P. Morgan for a year. Kevin then spent six years at Yext and worked his way up the ranks from a Senior Analyst to Director of Corporate Strategy. Kevin started Lunar in 2020 and quit his job at Yext in 2021 to focus on building the no.1 hard seltzer brand.