#273: Philip Ruffini, CEO Content Assistant: Content Strategy and Organic Social for DTC

Philip Ruffini is the founder and CEO of Content Assistant, a content production agency. He studied business and computer science at the University of Michigan, where he also ran his own e-commerce brand. After selling his business, he worked as a product manager at Microsoft before leaving to start his own unsuccessful startup. He then became a growth consultant for startups in various industries and completed his master's degree at Tsinghua University in China through the Shoresman Scholars program. Philip started Content Assistant after seeing a need for content creation services in the startups he advised.