3 checkout strategies to steal for driving upsells and cross-sells
DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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How many times do you go on a website and buy more than you planned? How often are you persuaded by the pop up ads promising a discount, a sample, or a surprise product with your purchase? The answer is probably often but this isn’t just happening to you, in fact, all those examples are marketing strategies implemented to increase sales. Stay tuned as we discuss three brands and their different approaches for implementing a checkout strategy. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:18] How to implement cross-selling in a checkout strategy [02:36] A pre-purchase strategy for driving urgency [04:28] A unique checkout strategy for supply [06:18] The types of customers to target