#346 - Scaling Sourdough: How Wildgrain Baked Up 80K+ Subscribers

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

Ismail Salhi is the co-founder and CEO of Wildgrain, a DTC bread, pasta, and pastry subscription box company. In this episode of DTC Pod, Ismail shares how Wildgrain rapidly scaled to over 80,000 subscribers by focusing on product quality, customer experience, and efficient operations. He discusses key decisions like outsourcing to local bakeries, investing in logistics tech, and using education marketing strategies to acquire customers.