5 ways to combat ad fatigue

In this episode of the DTC POD, we’re discussing the effects of ad fatigue. Ad fatigue happens when your target audience has seen your ads one too many times and they stop responding as well to your ad placement. This can drive up your ad spend and reduce your conversions at the same time. Stay tuned as we cover ways to combat ad fatigue, the most effective way to refresh your ads, and offer some tips and tricks to keep your ads fresh. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:25] What is ad fatigue? [00:50] Effects of ad fatigue [01:20] Importance of ad frequency [02:25] Checking ad rotations [03:25] Refreshing your ad creative [05:35] Adjusting your targeting [06:05] When to not hit customers with ads [06:35] The best way to combat ad fatigue