A quick guide to building better loyalty programs for your DTC brand

Today, there are hundreds of DTC brands competing in product types. Not to mention most brands have to also compete with retailers and Amazon. So how do you foster brand recognition and preference? Stay tuned as we discuss how to build a loyalty program, the types of approaches, and which approach is right for you. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:50] How loyalty programs help to compete in big markets [01:55] The importance of tailoring loyalty programs to the customer [03:42] Factors to consider when building a loyalty program [05:31] The three different types of loyalty programs [06:39] The transactional approach and the brands that benefit [07:35] The benefits of a functional approach and what brands it is tailored towards [08:58] The perks of an emotional approach and what goals it accomplishes