Advice from a former DTC and CPG investor turned brand founder (with Sonia Nagar, founder of Little Rituals)

Sonia Nagar, founder of Little Rituals, joins the POD to talk about her experience as a former brand investor and now current founder. Little Rituals offers organic caffeine-free teas and vegan vitamins for little ones (kids) to learn emotional and social skills. Before founding Little Rituals, Sonia had experience in the tech industry and was last an investor for brands at a venture capital firm. During her time as an investor, Sonia learned what brands that win do well and some of the pitfalls brands face. Stay tuned as Sonia shares with us what founders often miss, how she determines whether a brand will be a success, and more. We Speak About: [01:05] About Sonia and her background [03:05] Why Sonia made the transition to founder from investor [04:05] What Sonia is building at Little Rituals and what the product stands for [05:30] Learnings as an investor that Sonia is bringing to Little Rituals [09:55] How Sonia’s experience in tech has helped her build Little Rituals [11:45] As an investor, Sonia shares what founders often miss [13:45] Indicators for brand success that Sonia looks for [17:00] How Sonia determines whether a brand will make it or break it [18:45] How Sonia is making sure Little Rituals has a compelling growth story [19:50] Sonia’s most creative brand strategies she’s seen [21:30] How to handle being out of stock and avoid missed revenue [24:40] Sonia’s advice to brands trying to raise funding [27:20] Common challenges Sonia sees and how to get over them [30:05] What’s next for Little Rituals