Black Friday Cyber Monday tips from Nik Sharma, Privy, and other eCommerce and DTC leaders

We’re recapping some tips for Black Friday and Cyber Monday that eCommerce and DTC experts like Nik Sharma and Privy have shared. This year’s BFCM sales for eCommerce are going to be the highest yet. More shoppers than ever are expected to buy online this BFCM due to the pandemic. Also, Black Friday sales in the US have increased by $1B every year since 2017. Stay tuned as we unpack how to make your offer for BFCM standout, what deals you should run, answer whether you should use a landing page, and more. We Speak About: [01:35] Why this Black Friday is even more important than ever for DTC [02:20] How and when to reveal BFCM deals to your email list [03:35] The deal you should run on Black Friday [05:55] The deals you should run on the BFCM weekend [07:20] The deal you should run on Cyber Monday [10:00] What to do with discount popups for BFCM [10:20] How you can build even more rapport with customers [11:20] What kind of new products can you launch for BFCM [11:40] Are landing pages important for BFCM? [13:00] How to promote BFCM deals outside of performance marketing