Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce founder Conner Sherline)

Conner Sherline, founder of co-op commerce joins the POD to discuss brand partnerships and brand collaborations. Before starting co-op, Conner spent five years working for Facebook and Instagram. Conner and his wife (also his co-founder) have brought a disruptive platform to the brand partnership space allowing brands to cross-sell each other products with no risk. Brand partnerships and collaborations are a common way for early-stage brands to go. It allows each brand to capitalize on the other’s audience and grow. Typically, however, most brand partnerships focused on top of the funnel tactics. Stay tuned as Conner discusses some of the challenges brands face when partnering, what they can do to overcome them, and what the future of commerce looks like. We Speak About: [01:05] About co-op commerce [02:45] Where brand partnerships fit in the marketing funnel [05:50] How brand partnerships are moving more towards the bottom of the funnel [07:45] Some of the challenges in brand partnerships [09:50] Conner’s data insights on what type of brand partnerships work [14:45] The type of products that work best for brand partnerships [17:20] Facebook ads vs brand partnerships [19:45] Conner gives his take on the future of brand partnerships [21:45] Where social commerce fits in with brand partnerships [25:15] Conner and Jay talk DTC marketplaces [28:30] Conner lists 3 things brands should look at before partnering with other brands [30:05] How far we are from the future of commerce [31:15] Brand partnerships and how they relate to influencer marketing