Breakdown of one of the most complete product pages for eCommerce/DTC we've seen (from Everbrand)

Everbrand is an eCommerce brand Trend customer with one of the best product pages we have seen. Their product page includes great stock content, user-generated content, helpful information about the product, and more. We decided to breakdown the elements on Everbrand’s SweatFlow Legging page that make it one of the more complete product pages we’ve seen. Stay tuned as we breakdown the different types of content Everbrand has on its product page and how you can copy it. We Speak About: [01:25] What Everbrand is doing differently with stock content [01:55] How Everbrand uses UGC and IGC on their product page [02:45] What Everbrand uses in addition to stock and custom brand content [03:20] What is Everbrand’s site is built on [03:50] How Everbrand displays product reviews [04:25] How Everbrand communicates value to consumers on their product page [05:20] What Everbrand is doing to visually communicate product benefits [06:10] The CTA you need to add to your product page [06:50] How Everbrand is improving their product page with Instagram content [07:30] What Everbrand is doing to answer questions without support tickets [08:30] How Everbrand creates a strong connection with shoppers