Breaking down the highly-successful DTC brand NUGGS: positioning, go to market strategy, website, and more

We’re covering one of the hottest brands in DTC - NUGGS, a plant-based chicken brand. NUGGS was founded by Ben Pasternak, who started as a young, but successful iPhone app creator before starting NUGGS. NUGGS is targeting millennials and Gen Z people, using irreverent, witty, unapologetically tech-forward branding. Stay tuned as Jay breaks down NUGGS’ positioning, go to market strategy, unique audience approach. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:45] About NUGGS and its founder [02:50] NUGGS unique positioning strategy and market presence [05:10] Breaking down the NUGGS website [07:15] The tech stack for NUGGS [08:35] NUGGS’ unique referral system [09:55] How NUGGS crushes email [11:05] NUGGS target audience [12:30] Where does NUGGS focus on social media [13:20] What else is NUGGS doing to grow [13:50] Key takeaways from NUGGS