Breaking down the Mrbeast Burger launch, the future of product launches, and the creator economy

It took McDonald’s over 10 years to launch 700 locations. It took one night for Jimmy Donaldson aka Mr. Beast to launch a burger chain in 300 locations. Thanks to over 49 million subscribers, Mrbeast was able to successfully launch a restaurant chain without spending anything on infrastructure or marketing. He and his team have already built an audience, so getting people to buy in on Mrbeast Burger was pretty easy. Stay tuned as we discuss how Mrbeast executed this launch, the challenges he faced, and what this means for the future of the restaurant industry and DTC as a whole. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:40] Who is Mrbeast? [01:10] About Mrbeast Burger [02:15] Why Mrbeast Burger almost never happened [03:05] How Earl Enterprises was able to convince Mrbeast to start the burger chain [03:45] The pitch for Mrbeast Burger [04:25] Why Mrbeast was the perfect fit for this [06:00] Discussing Mrbeast’s decision to build an iOS app for the burger chain [06:50] Some of the logistical challenges Mrbeast faced with the iOS app [07:40] Key takeaways for the creator economy from Mrbeast Burger [08:35] Comparing McDonald’s brand collaborations with Mrbeast Burger [10:00] How Travis Scott’s collab with McDonald’s and Mrbeast Burger will change DTC