Building a more sustainable DTC brand by understanding linear commerce

Linear commerce - it’s a term coined by Mizzen+Main founder Web Smith that identifies the different ways a DTC brand can launch. According to Smith, there are five different ways a direct-to-consumer brand can launch. On one side of the line, you have a brand that acquires most of its customers through paid efforts. On the other side, you have a media company that may eventually launch a product years later. Stay tuned as we discuss the five different versions of DTC launch strategies, what is the best strategy you can take for your brand, and some ideas to build your audience first. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:45] What is linear commerce? [01:15] Different types of launches on the linear commerce line [03:35] How VC-backed eCommerce companies typically grow [03:50] Creating sustainable growth for eCommerce [04:20] Building your tribe [04:40] An example of using content to grow an audience [05:05] Benefits of building your audience first