Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

Increase your Site’s Conversion Rates and Make More Money with Shane Rostad A conversion rate is the percentage of people who take action using your website. This can be a form submission, purchase, or anything else. This metric is important because it lets you know the effectiveness of your website and how well you are meeting your goals. The best way to calculate this number is by conducting exit surveys for each visitor (and sometimes for a sampling of visitors). We are excited to have Shane Rostad in our show today. Besides being a CXL Certified Optimizer, Shane is a web designer and developer whose passion is to help clients like you make more money using better design. He also worked as a Marketing Manager at TriFin Labs. Listen as he shares some ways to increase your site’s conversion rates. Tune in!