Creating a market | Launching a DTC sport (with Chris Meade, Co-Founder & Chief Marketing Officer of Crossnet)

New brands are always popping out of the woodwork. But Chris Meade took a different approach when he founded CROSSNET, which created an entirely new sport. Described by Chris as “four square meets volleyball,” the idea was the result of a late-night brainstorming session between early 20-something friends looking to avoid turning into corporate drones. In just a few short years, CROSSNET went from a prototype to being sold internationally through both DTC and retail channels. In this episode of DTC Pod, Chris shares how CROSSNET was born—and the hiccups and wins they’ve experienced along the way.