Curating strong product lines + successfully rebranding (with Jaz Fenton, Founder of Yellow Beauty)

Jaz Fenton, CEO and co-founder of Yellow Beauty, joins the POD to talk about the curation of meaningful products and her experiences with rebranding. Yellow Beauty has been in business for almost five years with only four products, but they are strong and successful with customers. Making sure that a product would hit and resonate with customers was crucial due to Yellow Beauty’s lack of access to capital. Stay tuned as Jaz shares her experience launching a small, but strong skincare product line based on turmeric as well as her rebranding story to expand her company’s horizons. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:50] About Jaz and Yellow Beauty [02:00] Yellow Beauty’s product line [07:50] Getting market insight [10:55] Investing in marketing for Yellow Beauty [11:55] Jaz’s experience launching her product line and initial problems [18:00] Yellow Beauty’s rebranding [21:00] Lessons learned from being a founder [23:35] Pivoting your brand [26:55] What’s next for Yellow Beauty