Different types of campaigns to run with influencers and creators (for better results!)

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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At Trend, we’re always talking about the importance of adding structure to your influencer campaigns. So today, we’re going over some structured campaigns you can create. These ideas are different types of campaigns you can run with influencers. We’re going through six different campaign ideas and offering a bare minimum framework that you can use right now. The content you receive from these campaigns is sure to improve your content calendar. Stay tuned as we run through various influencer campaign ideas, discuss the goals you should set for them, and talk about how to use the deliverables to grow your brand. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:30] Why you need templates in your influencer campaign strategy [01:45] How to run a successful lifestyle content campaign [02:55] What you will get out of a product shot campaign [03:55] A campaign that will help you get more followers for your brand [04:40] Testimonial campaigns and why they are so good for your brand [05:25] Creating a campaign to map out your entire customer journey [06:45] A campaign idea that engages your audience to buy for their friends and family [07:35] The bare minimum campaign strategy you should be running with creators