Fantastic emails and texts: Felix Gray's strategy to differentiate and Usual Wines getting customers to text them

In today’s episode of fantastic emails and texts, we’re looking at content from Felix Gray and Usual Wines. Felix Gray is a brand that differentiates itself by providing high-quality Blue Light eyewear while Usual Wines is a brand that takes an artful approach to making real wine and delivering it in generous single-serve glasses. Stay tuned as we dive into an awesome email from Felix Gray and a unique SMS style from Usual Wines. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:44] Breaking down Felix Gray’s differentiation email [03:48] Usual Wine’s SMS strategy