Founder Stories: Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand

Jing Gao, founder & CEO of Fly By Jing, joins the POD to talk about importing products and dealing with increased demand. Fly By Jing is a brand that brings the deep and complex flavors of China to the world through artisanal food products. Jing’s “aha” moment into the CPG space started with a visit to the EXPO West conference. During the conference, Jing realized how underrepresented multicultural brands were. Stay tuned as Jing covers how she built demand for her product, how she leveraged Kickstarter, and how she solved challenges bringing in a product from overseas. We Speak About: [01:15] About Fly By Jing and Jing before she started her business [03:40] How Fly By Jing got its start [06:45] Why Jing decided to go the CPG route [09:00] How Jing used Kickstarter to fuel her business [10:00] How Jing was able to bridge the missing gap of high-quality Chinese products [11:40] Challenges Jing faced bringing high-quality products from China to the market [12:20] Jing talks about her brand’s moat [13:30] How Jing was able to scale her product [15:30] Jing discusses how she handled demand from her Kickstarter [18:30] Why Jing saw a demand increase at the beginning of COVID [21:30] How to handle being out of stock and avoid missed revenue [24:20] How Jing dealt with supply chain issues overseas due to COVID [27:05] Jing’s advice for other founders [30:20] Who and what inspires Jing [32:35] What’s next for Fly By Jing