Founder Stories: Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity
DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Hugh Thomas, CEO and Co-Founder of Ugly Drinks, joins the podcast to talk about his founder story. A little about Ugly Drinks - it’s a beverage brand that sells flavored sparkling water. Even though Ugly Drinks has only been around 2015, Hugh and his team have built an incredibly strong brand. Stay tuned as Hugh also discusses how long it took to develop the brand, what they learned from entering a new market, and some of the scrappy things they have done to be successful. We Speak About: [01:10] About Ugly Drinks [02:50] How Hugh came up with the idea for Ugly Drinks [05:20] The story behind Ugly Drinks’ branding [07:15] How Ugly Drinks’ brand identity has evolved [09:45] About Ugly Drinks’ big investment into community marketing [12:35] How Ugly Drinks gathers community feedback [15:50] What Hugh had to change to expand into the US market [18:30] The scrappy things Hugh and his team did to be successful [21:30] Hugh’s mentors and influences [24:20] Hugh’s advice for other founders