From DTC CPG to retail (with Jarod Steffes, CEO of Muddy Bites)

Jarod Steffes co-founded Muddy Bites while he was a college student studying business management at Iowa State University. The irresistible snack is a treat that looks like the bottom of a sundae cone, and was a runaway success when they ran a crowdfunding campaign through Kickstarter in 2019. Since then, they’ve consistently sold out of DTC production runs and expanded into retail locations across the country. In this episode, Jarod shares his startup journey with Ramon and Blaine, and the business lessons he learned along the way.