Get started and start winning with influencer whitelisting and dark posting

Whitelisting and dark posting can be a great way to get extra mileage out of your content. It allows you to run ads with influencer content through an influencer’s account. Instagram users can see someone else’s post for about 24-48 hours in their organic feed. For stories, it’s only 24 hours. Once a post is gone from the organic feed, it’s doesn’t receive very many views. You need a strategy in place to maximize the dollars you spend on influencer marketing. That’s where whitelisting and dark posting comes in. Stay tuned as we cover how to get your whitelisting and dark posting set up, how to help influencers set up their Facebook business manager, and how to pick the best content for this. [01:05] What is influencer whitelisting [02:00] What is influencer dark posting [03:15] Why to do whitelisting and dark posting [05:30] How to convince influencers and creators to whitelisting and dark posting [05:45] How whitelisting and dark posting allows you to build new audiences in ads [07:30] How to set up influencer whitelisting and dark posting (for influencers + brands) [10:05] Incentives to offer influencers and creators for whitelisting and dark posting [10:45] How to pick the best content to whitelist [13:00] How to pick the best content for dark posting [13:40] One of the best ways to use dark posting to generate ROI