Guidelines and key points you need to share with creators to run a successful influencer campaign

Campaign guidelines are a critical piece to the success of an influencer campaign. Have a plan from the start! The goal with campaign guidelines is to set the expectations for creators upfront. Creators will be basing their content off of the campaign guidelines. You want to provide as much detail as possible here. Also, you want to be clear and communicate exactly what you are looking for. Stay tuned as Jamie explains how to create a style guide when you’re just in the beginning stages of content creation. Plus, Jamie reveals what to consider when figuring out your campaign timeline.