How Apple's iOS 14 update will affect your Facebook ads (Apple's AppTracking Transparency update)

Users who update to iOS 14 will find it easier to opt-out of data collection. While that’s a win for users, it is going to make it a lot tougher for small businesses to optimize their ads. As a result, Facebook is making some changes to its ad platform to better reflect the changes. With this new update, Facebook ads managers will see changes to things like event tracking, measurement, and more. It will have a significant impact on how brands and agencies set goals and optimize for conversions. Stay tuned as we go through what these changes mean for your ads and how you can better prepare your ad account for these changes. We Speak About: [00:25] About Apple’s AppTracking Transparency (ATT) update and what it means [01:15] What ATT means for event management [02:20] Actions to take for ATT for Facebook event tracking [03:05] How ATT will affect dynamic ads [03:50] Actions to take for Facebook dynamic ads [04:40] What ATT means for measuring ads [05:30] How to prepare for Facebook ads measurement changes [08:20] Preparing for the changes outside of Facebook