How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)

Amanda Goetz, CMO of Teal and Founder of House of Wise, joins the POD to talk about how SMBs can successfully do influencer marketing. Customer acquisition today is more about building an audience than just running paid advertising campaigns. That’s where influencer marketing comes. Working with the right influencers can help you build your audience and keep your brand top of mind which is key in the early stages. Stay tuned as Amanda shares how SMBs can correctly use influencer marketing to grow, how to select creators, and some of the pitfalls you should avoid in influencer marketing. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:00] About Amanda and her experience [03:15] Why Amanda started House of Wise [05:20] Amanda’s thoughts on go-to-market strategies [06:35] The importance of brand marketing when building [10:15] How Amanda thinks about influencer marketing for SMBs [13:45] Is influencer marketing still effective for growing brands? [16:25] Fitting influencer marketing into your marketing mix for SMBs [19:25] Amanda’s strategy for influencer marketing for early-stage brands [24:10] How Amanda approaches influencer pitches [27:50] What matters to Amanda when selecting influencers [31:15] Pitfalls to avoid for early-stage brands doing influencer marketing