How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers

Today, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy. For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers. Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated. We Speak About: [01:20] What parts of Mizzen+Main’s creator strategy we are going to cover [01:30] How Mizzen+Main activates creators and influencers [03:00] How to pick the right creators and influencers for your brand [03:40] Where Mizzen+Main is using custom brand content by creators [04:20] Why creator and influencer content will perform better than your own content [05:00] Where else to use user-generated content and influencer-generated content [05:50] Why all of your ad content should use UGC and IGC [07:10] Breaking down Mizzen+Main’s whitelisting strategy and results [08:15] What Mizzen+Main did after whitelisting to get even more results [09:30] How to start replicating Mizzen+Main’s content strategy