How to 7x your return on spend with influencers and creators (with Ashton Marshall, Affiliate Manager for Mindful Health)

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health achieve more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand grow. We Speak About: [00:55] About Ashton and Mindful Health [05:10] Affiliate vs Influencer marketing [06:45] Growing brands and engaging audiences [11:20] Ashton learning and using influencer marketing [16:35 How Mindful Health drives results [18:05] Utilizing content to boost results [20:35] Ashton’s Facebook group with 2 million users [27:00] Remaining optimistic with your brand [28:10] What’s next for Mindful Health