How to get useful product and customer feedback before launch (with Moment founder Aisha Chottani)

Aisha Chottani, co-founder of Moment, joins the POD to talk about product feedback. Moment is a natural botanical beverage. Before launching Moment, Aisha and her co-founder spent about 2 years conducting product research and feedback. Aisha spent much of that time trying to understand who her target customer was, what their taste preferences were, and what kind of beverages were they looking for. Stay tuned as Aisha also gives three key tips for collecting feedback, answers how much product feedback you should get, and shares when you should launch your product. We Speak About: [01:00] About Moment [03:40] How Aisha got into the beverage industry [05:00] How Aisha’s last job at McKinsey & Company shaped Moment [06:15] How Aisha shaves product costs [08:00] Aisha’s process for collecting customer feedback [11:55] How Moment landed on its final flavors to go to market [14:30] Aisha’s advice for how much product feedback you should collect [18:00] How Aisha came to the decision to stop collecting feedback and launch [20:15] Where Moment conducted its pre-launch feedback [20:50] How Aisha is collecting feedback post-launch [23:00] Aisha shares 3 key tips for collecting feedback [24:55] Who Aisha looks to for inspiration [26:35] Aisha’s advice for other founders [28:25] What’s next for Moment If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.